Why Is the New Balance 9060 So Popular? 2026's Biggest Sneaker Trend Explained

JD Sports Expert IYKYK Perspective: Quick answer: The New Balance 9060 is popular because it mixes a bold, chunky look with real all-day comfort. Its big, sculpted sole fits the baggy, oversized clothes people are wearing right now, and its soft cushioning makes it easy to wear from morning to night. It also works with almost any style, from sweatsuits to trousers. After years of slim, low-profile sneakers, the 9060 has become the go-to chunky "dad shoe" for 2026.

The 9060 takes the classic "dad shoe" idea and turns up the volume. New Balance mixed design ideas from its premium 99X series (like the 990) with the look of its early-2000s running shoes. The result is a sneaker with a wavy, sculpted sole that makes most other shoes look flat next to it.

• The sculpted sole: The midsole has rounded "pods" and a split design that give the shoe its bold, layered look.

• Comfort tech: The midsole uses ABZORB and SBS cushioning, two New Balance foams first made for running. They soak up impact, which is why the 9060 feels good on long days of walking.

• 99X details: The "sway bar" shapes along the sides are a nod to the 990 series and help give the shoe its tech-runner style.

A few things came together to make the 9060 one of the most-wanted sneakers of 2026:

• Baggy clothes are in: Wide jeans, cargos, and oversized hoodies need a shoe with some size. The 9060's chunky sole balances them out.
• Comfort matters: Shoppers want sneakers they can wear all day. The 9060 looks bold but still feels cushioned and easy to walk in.
• It works for everyone: Men, women, and kids all wear the 9060, and it comes in a huge range of colorways, from soft greys to bright, bold tones.

JD Expert Question: Is the New Balance 9060 a short-lived trend, or a sneaker that will last in your rotation?

JD Expert Answer: It has staying power. Trend shoes that are uncomfortable tend to fade fast, but the 9060 is genuinely comfortable to wear all day, so people keep reaching for it. It also takes cues from New Balance classics like the 990, which have been around for decades. If you pick a neutral colorway like grey or cream, it will keep working with your outfits even as trends change.

The 9060 has moved from social media hype to an everyday favorite. You'll see it with outdoor-inspired "gorpcore" outfits, clean minimal looks, and everyday athleisure.

• Fit: The 9060 fits true to size for most people and feels roomy, so it works well for wide feet. For full details, read New Balance 9060 Sizing: Does the 9060 Fit True to Size?
• Styling: Want outfit ideas? See How to Style the New Balance 9060: 5 Easy Outfit Ideas for 2026.

• Grey (like "Rain Cloud"): The classic. It's the easiest color to wear and the one many people buy first.
• Cream, beige, or white: Clean and bright, and great for spring and summer.
• Black: Low-maintenance and easy to keep looking fresh.
• Bold colors: Greens, browns, and bright tones are a fun second pair once you have a neutral one.

• Why is the New Balance 9060 so popular? It combines a bold, chunky look that suits baggy clothes with comfortable, cushioned soles you can wear all day.
• Is the New Balance 9060 still in style in 2026? Yes. It's one of the most popular lifestyle sneakers of 2026, and neutral colorways are easy to keep wearing.
• Is the New Balance 9060 comfortable? Yes. Its ABZORB and SBS cushioning and roomy fit make it comfortable for long days on your feet.
• Can you run in the New Balance 9060? It's built as a lifestyle shoe. It's fine for walking and light activity, but choose a dedicated running shoe for real runs.

• Buy the 9060 if: You want a comfortable, chunky sneaker that goes with relaxed, oversized outfits.
• Start with: A grey or cream colorway. They're the easiest to style and stay in fashion.
• Ready to shop? Browse the New Balance 9060 at JD Sports or see all New Balance sneakers.

• New Balance Product Information: Details on the 9060's ABZORB and SBS cushioning and sole design.
• Brand History: The 9060's design roots in New Balance's 99X series and early-2000s running shoes.
• JD Sports Fit Feedback: Fit and comfort feedback from JD Sports store teams across North America.