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Interest Based Ads Policy


Effective as of: April 1, 2019

This JD Sports Interest-Based Ads Policy is part of the JD Sports Privacy Policy. Terms that are capitalized in this Policy are defined in the JD Sports Privacy Policy.

To create a more customized online experience for you, some of the ads you may receive through our Services and other platforms may be tailored to your interests and online behaviors. 

We engage other companies to assist us in collecting and using information related to you for interest-based advertising purposes ("Providers"). Where we describe our collection and use practices in this Interest-Based Ads Policy, our Providers may be engaged in the same or similar collection and use practices on our behalf.

We use common tracking technologies.

We collect certain Personal and Non-Personal Information over time and across different websites, devices and interactions when you use our Services. To do this, we use several common tracking technologies and tools. These may include browser cookies, web beacons and other tracking technologies and tools used on our Site.

We use tracking technologies for a variety of reasons.

We use tracking technologies and tools to help us optimize your experience with us. For example, our use of such technologies and tools help us to:

  • recognize new or past users.
  • store your password if you have registered on our Site.
  • improve our Site.
  • serve you with interest-based advertising (see below for more on interest-based advertising).
  • observe your browsing activities over time across multiple websites or other platforms.
  • better understand the interests of visitors to our Site.

We may engage in interest-based advertising.

We may display interest-based advertising using information gathered about you over time across multiple websites, devices, or other platforms.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave a website, encouraging you to return. These ads may be served after you leave our Site or after you leave the websites of third parties. They also include ads we think are relevant based on your online browsing habits. These ads might be served on other websites.

How we gather relevant information about you for interest-based advertising.

To decide what is relevant to you, we use information you make available when you interact with us, our affiliates and other third parties. This information is gathered using the tracking technologies and tools described above and in the JD Sports Privacy Policy. For example, we might look at your purchases (made offline or online) or browsing behaviors, and we might look at these activities on our platforms or the platforms of others.

You can control certain tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Certain options you select are browser and device specific.

You can opt-out of interest-based advertising.

Some of our Providers participate in self-regulatory programs for interest-based advertising through the Network Advertising Initiative (NAI) and/or the Digital Advertising Alliance (DAA). Each of these programs provides an opt-out feature where you can choose not to receive targeted advertising from any NAI member or DAA participant.

  • To opt-out of tracking by companies who are NAI members, please click HERE.
  • To opt-out of tracking by companies who are DAA participants, please click HERE.

In addition, click HERE to get more information about how to opt-out of tracking technologies by other Providers we work with.

In addition, click HERE to visit the Network Advertising Initiative’s informational page on opting out on mobile devices, which includes advertising choice mechanisms provided by certain mobile device manufacturers.

Certain choices you make are both browser and device-specific.

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