New Balance 740 Review: Y2K Runner Design, Fit & NB Comparisons

Quick answer: The New Balance 740 is a 2000s running shoe that New Balance brought back in 2024 as an everyday lifestyle sneaker. It's part of the Y2K "silver runner" trend: layered mesh, shiny synthetic overlays, reflective details, and an ABZORB cushioned sole. Pick the 740 if you want a bold, techy retro look for everyday wear. It fits true to size for most people.

In the early 2000s, running shoes were built to look fast and techy. Designers stacked layers of mesh and shiny overlays to show off the tech inside. The 740 comes straight from that era.

The base of the upper is breathable mesh. On top, New Balance added synthetic overlays with a metallic finish. Those overlays aren't just for looks. They add structure around the forefoot and midfoot, so the shoe holds its shape and keeps your foot in place. The result looks sporty and a little armored, which is exactly the Y2K vibe people want right now.

In the Y2K era, silver and chrome were the colors of the future.

JD Expert Question: Is the 740's metallic look just style, or do the overlays help the shoe last?

JD Expert Answer: It's both. The silver finish gave running shoes a space-age look in the 2000s, and that's why it's popular again. But the layered overlays also add support around your foot and help protect the mesh from scuffs on daily commutes. Wipe them clean with a damp cloth to keep the shine.

The 740's sole shows off its running roots.

• ABZORB cushioning: New Balance's ABZORB foam soaks up impact for a comfortable, cushioned step.
• Firm heel: A sturdy heel piece holds your foot in place and adds to the techy look.
• Rubber outsole: A multi-direction tread pattern gives good grip on city streets.

• New Balance 740: An easy, everyday way to get the Y2K silver runner look. Shop the New Balance 740.
• New Balance 1906R: A more technical-looking 2000s runner with extra cushioning tech and lots of layered detail. Pick it if you want a sharper, more premium tech look.
• New Balance 2002R: A retro runner with plush ABZORB and N-ERGY cushioning and premium suede on many colorways. Pick it for the softest ride and a more classic look.
• Quick pick: Want the Y2K look for everyday wear? Get the 740. Want max tech style? Get the 1906R. Want max comfort? Get the 2002R.

• True to size: Most people wear their usual sneaker size in the 740.
• Wide feet: The 740 has a sporty, standard-width fit. If your feet are wide, try them on or look at the roomier New Balance 574.
• Vs. Nike and adidas: Most people wear the same size as in Nike and adidas running-style sneakers.

• Is the New Balance 740 a running shoe? It started as a 2000s running shoe, but the current 740 is made for everyday lifestyle wear.
• When did the New Balance 740 come back? New Balance re-released the 740 as a lifestyle sneaker in October 2024.
• Is the New Balance 740 comfortable? Yes. ABZORB cushioning and a breathable mesh upper make it comfortable for daily wear.
• Does the 740 run true to size? Yes, for most people.

Who should buy the New Balance 740?

The 740 is for anyone who loves the Y2K silver runner look and wants it in an easy, everyday sneaker. It's comfortable, eye-catching, and pairs well with baggy jeans, cargos, and track pants. Ready to shop? Browse the New Balance 740 or all New Balance at JD Sports.

• New Balance Product Information: Details on the 740's mesh upper, synthetic overlays, ABZORB sole, and 2024 re-release.
• Brand History: The 740 began as a New Balance running shoe in the 2000s.
• New Balance Product Information: Details on the 1906R and 2002R used for comparison.
• JD Sports Fit Feedback: Sizing and comfort feedback from JD Sports store teams across North America.