When technology and style meet at the forefront of sport fashion, you know who to turn to: Nike. Founded in 1964 by the legendary Phil Knight and Bill Bowerman, Nike was first known to the world as Blue Ribbon Sports. The company rebranded in 1971 to Nike, named after the Greek goddess of victory. For decades, Nike has been a leader in sneaker innovation with its start in the running shoe world. But, what really set them apart was the introduction of Nike Air. Air innovation was introduced in 1979 and consists of pockets of pressurized air inside a durable, flexible bag. These units provide an elastic-like feel while reducing hard impact and keeping you light on your feet. Now, Nike Air sits underfoot on dozens of silhouettes, reducing impact, keeping you light on your feet and providing that springy bounce you know and love.
With the introduction and implementation of Air came the line of Nike Air Max sneaker styles. Built for the streets, but offering up the cushioned comfort you love, these sneakers are every streetwear enthusiast’s dream. You’re probably already familiar with the Nike Air Max family, which spans decades of time and includes dozens of silhouettes. Classic sneakers like the Air Max 1, Air Max 90 and Air Max 95 live on in infamy, with Nike updating and upgrading styles year-round to keep a fresh outlook on street style. Newer models like the Nike Air Max 270 and the Air Max Dia have changed the game for modern sneakerheads.
Aside from Nike Air, Nike has introduced additional cushioning technology that makes running even more comfortable for veterans and novices alike. From Nike React Foam that’s as resilient as it is lightweight to VaporMax Air that brings the gravity-defying bounce you crave, Nike launches the best of the best. Experience new technology like Nike Joyride, Nike Renew and more in running sneakers that are lightweight, durable and ready to put in the miles. Whether you’re a budding baller who needs a pair of basketball sneakers for the hardwood, a sneakerhead whose shoe collection is never fully complete or a running aficionado who needs the very best technology to help hit new PR’s, shop JD for Nike shoes, sport fashion apparel and accessories to help lead the way.