Do you know why walking or running in Nike Air sneakers feels like walking on air? Well, firstly because you are. Secondly, because an aerospace engineer conceptualized the idea. Marion Franklin Rudy pitched the idea of pockets of pressurized air as sneaker cushioning to Nike in the late 70’s. The rest is history. This iconic innovation features pressurized air inside flexible bags underfoot and provides a springy bounce and unprecedented smoothness no matter where your run takes you.
Nike Air cushioning is now featured as the primary cushioning on an entire line of Nike sneakers. The Nike Air Max collection spans decades and now includes dozens of silhouettes, many of which were designed by the iconic Tinker Hatfield. What started as a running shoe innovation slowly turned into a streetwear necessity in the 80’s, fueled by pop culture, and namely, hip-hop. Visible Air in the 90’s changed the way consumers looked at sneakers, with giant window pane-like detailing on the midsoles of the Air Max 90 that still holds up to today’s fashion standards.
Arguably the greatest collection of kicks in the sneaker game, Air Max makes everything lighter. Now, with more than 40 years of Air under their belt, Nike continues to innovate and awe the sneakerhead community. Sure, the lightweight, springy bounce that Air provides is nice. But, what sets Nike apart from the crowd is its longstanding value to innovate and collaborate. Step out in Nike Air Max sneakers with sizes for men, women and kids including the longtime favorite Air Max 95. Plus, newer models like the Air Max 270 and the Air Max Dia are making waves and changing the game for modern sneaker lovers everywhere. Nike Air Max encapsulates creativity, revolution and imagination, flawlessly.